My design process is intuitive.
I rarely begin with a fully formed idea of what I want something to become. I begin by making. I follow an instinct, work with my hands, experiment with materials, and allow the piece to tell me where it wants to go.
For me, creativity is much more about discovery than execution.
I am constantly looking and absorbing: art, flowers, fashion, architecture, interiors, travel, nature, old textiles, unexpected color combinations, the way light hits something. All of those things find their way into my visual vocabulary, often without me consciously realizing it.
But when I actually begin to create, I try not to overthink any of it.
Materials are incredibly important to my process. I love experimenting with photography, paint, paper, fabric, texture and whatever else happens to interest me at the moment. There is something exciting about not entirely knowing how a material is going to behave. That uncertainty forces me to respond rather than control.
I might begin with a photograph and alter it. I might paint over something, cut it apart, layer it, enlarge it, distort it or combine it with another medium entirely. Sometimes what I thought was going to work doesn’t work at all, and the mistake becomes the most interesting part.
I don’t believe creativity should be too obedient.
My best work usually happens when I stop trying to make something “right” and start paying attention to what is happening in front of me.
That is also why I don’t begin by asking whether something will become a wallpaper pattern, a print, or a product. I begin with the artwork itself.
The art has to exist on its own first.
Once I have created something that feels complete, I can begin imagining another life for it. A detail might become a pattern. A photograph might transform when repeated at scale. Something created on a small piece of paper might suddenly belong across an entire wall.
That translation fascinates me, but it comes later.
The beginning is much simpler.
I make something.
I experiment.
I respond.
I keep going until I recognize the moment when the piece has become what it was supposed to be.
And somehow, despite rarely knowing exactly where I am going when I start, I know when I have arrived.