The Beautiful World

of Ashley Woodson Bailey

After a harrowing car accident left this high-profile florist bed-ridden with a broken back and shattered spirit, Ashley Woodson Bailey channeled her love of flowers into a healing new venture filled with beauty, depth and exquisite curiosity.

A self-taught photographer, Ashley’s signature “florography” art prints launched in 2014. Her eponymous brand naturally expanded to include wallpaper, fabrics, and limited-edition products as her desire to live among the flowers grew. Her inaugural collection “Dark” was inspired by the transition of the flower from blossom to fading stem and the deep desire to preserve this metamorphosis as a frozen moment in time.

Each of Ashley’s patterns begins with inspiration from fresh flowers. She forages, visits her floral market and partners with floral farmers to hand-select an array of blooms before studying and arranging them in her signature, wildly organic style. She captures their beauty from multiple angles over the course of several days before selecting and editing her favorite shots. As inspiration strikes, she transforms the final image into patterns, prints and limited-edition products.

She creates her “forever flowers” in the Atlanta, GA where she resides with her husband, Brad, three children, and her furry sidekicks, George and Rose. When she is not in the Southeast, you can find her frequently daydreaming about her next trip to her beloved Texas and Australia.

“As an artist, I am defined fully and completely by the flower. My works are biographical, deeply intimate and one-of-a-kind, and I am on a constant quest to capture these beloved creatures in order to share their beauty with the world. I hope to create a similar connection with my clients, enjoying these “forever flowers” in their own space and on their bodies for years to come.”



Meet The Team

Julie DeWalt

Wearer-of-many-hats, Julie oversees Marketing, Strategy and Design for Team AWB. She joined the studio soon after Ashley launched her inaugural print collection, and has been along for the wild, beautiful ride ever since. She blends her experience in high-end design and production with strategic research to foster exploration of uncharted territory for Ashley and her creative adventures. When she’s not working with our forever flowers, Julie runs her own creative venture, Gather and Co., a thoughtful design studio specializing in art direction and design for creative and lifestyle brands. She splits her time between Atlanta and Oklahoma City with her husband, Evan, and their daughter Ellie.

Caryn Faulkner

Caryn keeps clients, collectors, showrooms and accounts happy as Team AWB’s Client Service Manager. It’s fair to say that she keeps the wheels on the studio. Her keen awareness of logistics and communications are unmatched and adored. She is a graduate of Georgia College and State University in Milledgeville, where she earned a bachelor’s degree in Mass Communication. Prior to her time at AWB, Caryn worked at Melissa Libby & Associates in the role of media communications manager. She resides in Marietta, Georgia with her husband, Jason and two children, Wade and Lucy. In her spare time, she enjoys spending time with her friends and family.

Sophia Pearce

Sophia is the Textile Designer and wizard behind many of your favorite AWB products, turning Ashley’s original artwork into the magical patterns you see on our textiles and clothing. With both a Bachelor of Engineering and Masters of Design, Sophia is the founding designer of HERE design, a bespoke collaborative studio that specializes in transforming spaces, object and surface pattern design. Prior to this she was a lecturer at the University of New South Wales in Textile Design, a design consultant for Snoop Global and headed up Signature Prints’ Wallpaper Production Design Development and Research.

Katie Caplener

Katie (or as we call her around here, Kat) has an effortlessly cool style and demeanor that she contributes to the AWB Team through Social Media Management, and Brand Strategy Development. Based in Austin, TX, Katie owns and designs her own line of conflict-free jewelry for VADA. Her design sense is heavily influenced by mystery, romance, symbolism and ritual, and a belief that the story behind a piece and its process is as important as the final, beautiful outcome.

Follow AWB on Instagram